ArchCity Defenders Brand Playbook

ArchCity Defenders is a holistic legal advocacy organization that combats the criminalization of poverty and state violence, especially in communities of color.

We created a Brand Playbook for all of their creative needs. The challenge was to make the creative easy to recreate for an organization that doesn’t specialize in building creative.

We created standards around language, avoiding euphemisms, logo sizing, an ADA accessible color palette, photography guidelines and much more.