Work Experience

GoPro
Senior Art Director: 12/23–Current

As a Senior Art Director on GoPro’s Brand Ops & Retail team, I help guide and support a team of Art Directors while also diving into the design and execution of complex projects. I work across a range of brand and retail touchpoints, making sure everything we create stays true to GoPro’s visual identity and high standards. I’m just as comfortable rolling up my sleeves for hands-on design as I am collaborating with cross-functional teams to bring ideas to life and keep projects moving forward.

Freelance Graphic Designer
Art Director: 1/23–11/23

As a freelance Art Director, I’ve worked extensively in the CPG space, developing creative for brands like Dove Beauty, Kellogg’s, and 7-Eleven. My focus has been on shopper marketing, in-store promotions, and retail campaigns—translating brand strategy into clear, visually engaging work that drives purchase behavior. From concepting and layout to final production, I’ve created everything from endcap displays and POS to social content and retailer-specific executions. Comfortable navigating brand guidelines while finding fresh, effective ways to connect with consumers at key points along the path to purchase.

HLK | HughesLeahyKalrovic
Senior Art Director: 10/21–1/23

Art direction for Envu Professional Pest Management and Environmental Sciences. Leading creative for large campaigns and overseeing mid and junior level art directors during campaign tactical buildout. Directing design across digital and print platforms. Overseeing pre-production, photoshoots and content capture trips. Mentoring junior art directors.

IN Connected Marketing
Art Director: 10/18–10/21

Responsible for shopper marketing and consumer promotions for Tyson Foods. Successfully executed the 2020 Summer Grilling and 2021 Walmart Gaming campaigns. Working in close collaboration with copywriters, production team, developers, account and print managers throughout the entire project to strategize and execute smart, successful results. Managed photoshoots; planning, scheduling and providing on-set direction to photographers, food stylists and assistants.

Itzy Ritzy: Naperville, Il
Lead Graphic Designer: 11/17–10/18

Designed and produced creative projects both in-house and client base. Responsibilities include a full refresh of the current and new packaging line, designed and developed the 2018/19 product catalog, art directinOg photo and video shoots. Product development including research, design, technical specifications and production. Product photography and editing, retouching, key lining and print production.

Solemn Oath Brewery: Naperville, Il
Graphic Designer: 5/16–11/17

Designed materials for marketing and sales support, production artwork, product launches and promotion. Designed the brand standards guide, event branding, illustrations, and typography. Other responsibilities included product and event photography.