Land management, it's always started here. With the land. At Bayer, they're taking a new approach, an approach that starts far above the Earth’s surface combining satellite imagery with the latest technology and a team of excerpts on the ground to restore native forage around the world. This tool helps land managers transform invasive vegetation into the nutritious forage they depend on to nourish their herds.

We brought this to life by showing generations of land managers on their ranches with the new technology mapping out their land.  To catch ranchers’ attention, we created billboard advertisements, a series of print ads and interactive mailers, a tried and true tactic for ranchers.