This summer Tyson didn’t just want to provide protein for cookouts. They wanted to create the whole experience.

We answered that call with Let’s All Grill Along.

We gave our shoppers simple recipes that could be prepared with just a grill and a couple ingredients, and through a partnership with Pandora, we created curated cookout playlists for each of our retailers based on the tastes of their shopper demographics. Retailer programs were also differentiated with unique color palettes for their activations.

For our pre-shop tactics we maintained a digital presence throughout the summer on Pandora radio. In-store, we used PDQs, shelf signage, and floor graphics.